Bloom & Wild - Seasonal Art Direction

At Bloom & Wild I lead seasonal art direction for all occasions, below is an example of one of my favourites that I worked on.

Insight:

Trend forecasts were clear that as the pandemic was winding down people had the bug to get away, so how could our product enhance the feeling of escapism?

Project:

Summer 2022: The Big Escape

“Smells, flavours, sounds, sights and heat: this campaign is all about evoking the feelings of summer. Sparking memories of past holidays, and inspiring people to make new ones.”

I lead the art direction and directed the photo shoot working with fantastic photographer Rebecca Westcott.

From there I took the assets and worked with my fantastic team to roll them out through all our channels.