I'm Louis (Loo-ee).

I have over 12 years experience of working in design and creative in challenger and mission led companies all with a focus on ecomm.

  • I’ve lead the creative function for 2 of the biggest disrupters in their markets, one becoming category-leader

  • I’m a true Brand guardian, lived and breathed it, having built the brand and creative guidelines across all touchpoints covering e-comm, out of home, photography, print media and product & packaging.

  • I have lots of experience in paid ads and making them work harder in their creative

  • Lots of experience in user and customer experience tailoring brand input into user journeys and product launches.

  • I also have skills and experience all other areas of creative as well as two of my passions copywriting and illustration.

  • Built creative teams from the ground up, but still love being a really hands on designer day to day that loves translating brand principles through every touch point.

I am most proud of the part I’ve played in influencing culture. From the organic food boom at Abel & Cole, the transparency of the food supply chain at Farmdrop and inspiring human connection and care at Bloom & Wild and Thortful.

You can view my CV here.

CURRENTLY

Kendamil — Head of Creative

PREVIOUSLY

2023-2024 — Thortful Senior Creative Lead

2021 - 2023 — Bloom & Wild Creative Lead
2019 - 2021 — Farewill Lead Designer
2015 - 2019 — Farmdrop Design Lead
2012 - 2015 — Abel & Cole Designer

CAREER HIGHLIGHTS SO FAR

  • Helping nurture human relationships by bringing to life thortful’s creative strategy through seasonal themes and impactful campaigns that drove strong commercial results.

  • Leading a revolutionary campaign and brand platform that barely even mentioned the product and instead sold the idea of caring for others at Bloom & Wild.

  • Rebranding and propositioning ‘dealing with death’ at Farewill to make dealing with grief as stress-free as possible.

  • Helping deliver the strategy of ‘taking on the supermarkets’ at Farmdrop to get people to eat local and sustainably without sacrificing convenience.

I also love illustration, lettering and making art. It’s taken me a lot to share it, let alone sell it. So thank you for even having a look. It means a lot.