Did you know the ‘death’ industry hasn’t been changed in over 150 years?

Farewill’s mission is to use technology to make it easier for people to deal with grief, without having to deal with medieval jargon, stacks of paperwork and solemn looking men in big black top hats.

During my time at Farewill I got to work with the incredible Creative Director Anna Charity - who was the vision behind Headspace - to develop and refresh the Farewill brand into something that was approachable, warm and supportive. We birthed ‘blob', an amorphous non-gendered being that looked like a big hug and represented the brand perfectly — ‘here to help’.

One of the best experiences I had there was to work on Farewill’s first television advert, alongside Anna and the brilliant Animade team who brought our brand and vision to life impeccably.

I got to work on the storyboard with Anna and our lead copywriter Ethan Lott, I collaborated with the agency on feedback and edits while making sure the brand was clear and consistent with our Farewill world to make something I’m still very proud of to this day.

“How do you brand death?”