Bloom & Wild – Sustainability

Insight: From the very beginning, care has been at the heart of Bloom & Wild. From the blooms they source, to the packaging they send them in, to the way we treat their colleagues, their customers, and the communities around them.

Challenge: In 2022, they wanted to make their efforts to becoming a fully sustainable business fully transparent.

Project: We launched a ‘sustainable edit’ of products alongside a full report that was shared publicly. We also flexed the brand to show and be proud of this side of the company.

Alongside art directing a studio photoshoot to showcase our hero products edit, we also visited one of our wonderful suppliers with a photographer to gather assets and content for our channels.

I also introduced a logo, colour palette and produced design guidelines that were added to the brand, making sure our design pillars remained true.

You can read the report here.

Creative direction — Art direction — Editorial Design