Bloom & Wild – Sustainability

Art direction — Branding - Editorial Design

From the very beginning, care has been at the heart of Bloom & Wild. From the blooms they source, to the packaging they send them in, to the way we treat their colleagues, their customers, and the communities around them.

Challenge: In 2022, Bloom & Wild wanted to make their eco and environmental efforts to becoming a fully sustainable business fully transparent.

Project: I devised a sub-brand for the sustainability channel, including working with our brilliant copywriter on a tone of voice pack and brand guidelines that included new logo and colour palettes that allowed the brand to speak with authority and remain consistent under the Care Wildly banner.

Working with the ops team, we launched a ‘sustainable edit’ of products alongside a fully designed report that was then shared publicly.

Alongside art directing a studio photoshoot to showcase our hero products edit, we also visited one of our wonderful UK suppliers with a fantastic photographer to gather assets that could then be used across content and our channels

I also introduced a logo, colour palette and produced design guidelines that were added to the brand, making sure our design pillars remained true.

You can read the report here.

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Seasonal Art Direction - Bloom & Wild