I worked with owner and founder Rich Ledger over 8 years as creative director for his South-Yorkshire-famous establishment Luckyfox.

Luckyfox was born after a visit to New York, Rich wanted to capture a mixture of dive-bar and deli. Simple, impactful food mixed with good times and cool beers. Over the years we crafted and evolved a brand that broke the mould of the Sheffield city centre, injecting fun and laid-back atmosphere throughout all of its visual touch-points.