Insight: We share similar audience with the famous Liberty

Challenge: How do we approach a collaboration with the world famous Liberty to broaden our appeal for Mother’s Day?

Project: For Mother’s Day 2023, we worked with Liberty to launch a collection of bouquets inspired by archive prints from the world-famous print house. Working alongside our fantastic Creative Director, I concepted and lead the visual direction for the campaign.

This included creative and art direction of both the studio and lifestyle photoshoots and full roll out of designed assets (including chocolate packaging, flower wraps and greeting cards) for all marketing purposes.

The bouquets sold out and we reached our highest singular engagement rate (6.19%) since March 2022 across channels.