Hi, I’m Louis. I’m a creative with over 13 years experience in branding and identity, campaign direction, graphic and digital design.

CURRENTLY
Senior Creative Lead at thortful

PREVIOUSLY
2021 - 2023 — Bloom & Wild Creative Lead
2019 - 2021 — Farewill Lead Designer
2015 - 2019 — Farmdrop Design Lead
2012 - 2015 — Abel & Cole Designer

CAREER HIGHLIGHTS SO FAR

Helping nurture human relationships by bringing to life creativity and the nation’s conversation through cards at thortful
Rolling out a campaign and brand platform that barely even mentioned the product and sold the idea of caring for others instead at Bloom & Wild.
Rebranding ‘death’ at Farewill to make dealing with death stress-free through the use of innovative tech.
Taking on supermarkets at Farmdrop to get people to eat local and sustainably without sacrificing convenience.

SELECTED WORK

Sustainability Launch - thortful

INSIGHT:
Audience insight found sustainability was an important factor when choosing cards for their loved ones. We don’t shout about our great credentials enough.

CHALLENGE:
How can we make shouting about sustainability engaging and done in a thortful way?

IDEA:
We’ll send our customers’ used cards to penguins in the zoos, as penguins use old card and paper to make their nests. Penguins are one of the main species in Antartica affected by climate change. By showcasing our sustainability points, we are also helping the conservation of penguins.

Vases Launch - Bloom & Wild x Kelly Anna

INSIGHT:
There is a demand for physical products such as vases as well as just flowers.

CHALLENGE:
How can we launch our own vase range cutting through the noise of our competitors?

IDEA:
Collaborate on our first vase range with a well-known, well loved and trend-setting artist Kelly Anna and coincide with our most popular season, peonies. Resulting in sell-out products and established lifestyle range associated with the brand.